Fair Play in sports

is advertised and advocated by many, especially in this year so full of great sporting events. Having proper software licenses in place in your company is about fair competition too. Fair Play in business, as shown in the BSA Fair Play campaign.

Marketinc.

Marketing can be a very powerfull instrument for a company's success. However it is often underperforming thus undervalued. Marketinc is about properly incorporating marketing with all other organizational disciplines, driven by our conviction that marketing should not be a marketing department exclusivity.

Many marketing plans end up in drawers or fail to be effective because plans are not congruent with other organizational disciplines, like HR, R&D and finance.

Our marketing approach helps to develop marketing goals and activities to be fueled and supported by all stakeholders. Learning others in the company how to 'think marketing' (too) and generating true marketing xenogamy. This helps making sure ideas actually work out in real live.

Keeping plans out of drawers. Making everyone enthousiastic, even the marketers.

Brain Mapping

Gowing indepth is one or our strong points. We dig deeper. Understanding target audiences is about understanding their true motivations, fears and emotions. That is what Brain Mapping is about.

It is already commonly known that asking about someone's motivations, beliefs or experiences, is not going to provide full insight. Even without the intention to withhold information, the neurological nature of our brain is causing a repondent to hold back information.

Fortunately we have now learned how build a picture of what is below the surface. Innovative interview techniques as well as eye tracking and - ultimately - MRI analysis, will eventually show the true nature of things.

Offroad Thinking

Offroad Thinking is a modeling tool NTCP8 has developed to deliver creative and workable ideas fast. It aggregates a variety of marketing, brainstorming and business modelling frameworks.

Times are changing. Technology is influencing business models rapidly. The internet, 3D printing, drones, bio- and nano tech. We see classic brands die and new ones arising, sooner than ever. Technological democracy breaks down market entry barriers, completely upsetting classic business models. How to deal with this?

NTCP8 uses the Offroad Thinking framework itself and with clients that are interested in looking at their business outside traditional models. It has already successfully delivered radical insights and winning concepts many times.

Activ8

Strategies may be well-defined and creative ideas and concepts truly inspiring. Despite this, in the end, everything needs to be brought back to basics in order to activate your brand. NTCP8 successfully connects marketing strategies to final execution, keeping a close eye on results and return on investment.

Plans come together in campaign execution. It is about hard labour and perseverance, focus and attention.

With contingency plans to back us up, we oversee the general idea and result while working with professionals in-house and outside our agency. With state-of-the-art project management tooling and principles.

Our clients’ indepth knowledge of the business is always highly valued and combined with our multiple horizon insights. While activating your brand, we build on success and a long term relationship.

A selection of recent and relevant clients.

NTCP8 is a full-service marketing design agency. Amongst the many disciplines that we deal with on a daily basis, we deliver:

Consultancy

  • Marketing plans
  • Communication plans
  • Product development
  • Internal branding
  • Content generation
  • Pitch support

Online

  • Websites
  • Portals
  • RTB / Display
  • SEP / SEM / SEO
  • Webinars

Point of Purchase

  • Displays
  • Fairs
  • Promo teams
  • Shop concepts

Outdoor

  • Bill boards
  • PR events
  • Guerilla

Design

  • Visual identities
  • Logos
  • Print designs

RTV

  • Commercials
  • Mood movies
  • Corporate movies

Observations

Brand engagement

At Barnes & Noble they want you to stay. Even read a book cover to cover. At Starbucks they want you to stay, no worries staying over on just one coffee, with free refills available. Clearly understanding that brand engagement is more than sales conversion. Think about it.

Branding politics

It is a great right we have to vote for politicians to represent our values and beliefs. Appearently engagement with politics is decreasing. Why do these parties only really treat us as customers and reach out during weeks of elections? There is huge potential in ongoing 'sales' here. Think about it.

Signature squeeze

Ever tried placing your signature on that tiny credit card strip? If it is to make your card valid, why is it still not enabling you to sign properly? Think about it.

Super foolish

Premium brands should treat their customers like kings and queens. But what about those aggressive collar labels, like in this Superdry t-shirt? It is itching and uncomfortable. Why do these brands sew in those super consumer-unfriendly labels? Think about it.

Showcases

Contact

NTCP8 bvba
Marnixstraat 32
2060 Antwerp, Belgium
T +32 (0)3 232 12 36
F +32 (0)3 233 60 36
info@ntcp8.com

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NTCP8 bv
Wierdsmaplein 37
3072 MJ Rotterdam
The Netherlands

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