BSA | The Software Alliance is the leading advocate for the global software industry, representing the industry’s interests with governments and in the international marketplace. Its members are among the world’s largest and most innovative companies, and whose software help power the economy and improve every aspect of modern life.
BSA is active in over 80 countries, promoting the value of software and defending its members’ intellectual property. More can be found on the BSA here.
Every year we develop a new overall BSA campaign theme. Previous campaigns where ‘Sorry vs Serious’, 'Fair Play' and ‘Fact or Fiction’.
The ‘Uncensor Now’ campaign runs in multiple countries and focuses on how piracy, uncompliance and bad software asset management is still unspoken of within companies.
Uncensor Now advocates transparency, professionalism, avoiding security risks of software piracy and showing all the benefits of SAM.
Assets from previous campaigns, including tools and content, have been refined and developed to help make sure our message hits home.
Our tailored, data driven backbone still is the driving force behind this multi country campaign approach.
BSA client profile
Data driven marketing backbone development for all in and outbound activities.
Multi-channel communications usage. With hundreds of thousands of DM's, eDM's, social activity, and more.
Developing campaigns with high levels of measurability, knowing what works and what doesn't.
Lots of innovations in content, platform, formats and tool development.