BSA Black on White

NTCP8 created the Black on White campaign for the BSA in the Netherlands, which presents the hard facts on software piracy.

The stone cold facts on software piracy are communicated in different ways and via different types of media.

The Black on White campaign was picked up by serveral media in the The Netherlands and Belgium. On numerous websites and blogs people actively discussed the Black on White campaign. (e.g. tweakers.net, jobat.be, De Standaard, De Telegraaf)

We created 5 Radio commercials that aired on BNR Newsradio.

View the rest on Youtube.

We created 5 viral movies. One was shown on prime time in Editie NL on RTL.

View the rest on Vimeo.

On the campaigns twitter account we regularly tweet new facts about software piracy. Quite some media have become our followers.

The campaigns risk calculator shows what risks might be involved when using pirated software.
Try it now anonymously!

Visit the BSA campaign website on www.bsaonline.nl