NTCP8 aims to work for one charitable organisation each year. We offer our skills for 'almost free'. In 2010 and 2011, we assisted Elephant Parade in their quest to save the highly endangered Asian Elephant from extinction. We worked on identity, parade campaigns and more. The Amsterdam parade campaign was one of three nominees for the Triple A award.
This movie shows in short what we did for the Amsterdam campaign.
You may strike the Elephant, but does the Elephant strike you? For this guerilla campaign we placed 'target' elephants on golf and tennis courses, inviting this target audience to visit the Elephant Parade auction of Art elephants.
During the Amsterdam Elephant Parade we had a different top-topical ad in the newspaper for 40 subsequent days, highlighting the upcoming auction and the Elephant Parade cause.
The Amsterdam campaign was nominated for the Triple A Awards.
