Microsoft Boomerang

Challenge

Solution

Services

Software licenses might not be able to be as simple or clear as we’d all like them to be.

 

But companies shouldn’t use this complexity as a smokescreen to hide behind.

 

We were asked to point out to business end users that 'being crafty' and evading your obligations - could cost you more in the end - penny wise, pound foolish.

 

Similarly we wanted retailers to give proper advice and go for a long-term relationship, not just a quick sale.

Boomerangs have a distinct trait. When thrown properly, they come back to you. Just like a business decision really. When you choose wisely, you’ll reap the rewards in the future. When you choose poorly, you could end up paying for it in the future.

 

Using this analogy - we built a campaign with catchy and educational elements - to target resellers and clients.

It worked so well that it was relaunched five times in two countries.

>    Campaign development

>    Omi-channel & collateral

>    Serious gaming

Microsoft client profile

Great attention to a topic often avoided. Powerful and immediate call to action.

High conversion and engagement in market and sales activity.

High reseller engagement with online ‘know how’ game.

Real flying boomerangs to enforce the message.

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