Every once in a while our agency comes across a start-up where the stakeholders want the marketing activities to be fully embedded into the project. When this happens we can participate right from the start.


Our history of working with the food industry meant we were able to spot the huge potential of a sports bread, and we had the skills and experience to bring it to market.


Together with our business partners and INNOSPORT lab, the Top Sport Center Papendal, HAN Sports & Nutrition and some key scientists we worked towards a great new innovation: the sports bread, now known as Sportsgrain.


During the development of sportsgrain,
NTCP8 took the lead on all brand and media related matters. We developed the Sportsgrain design and packaging, created an online presence and webshop along with the rest of the marketing collateral.

We generated an enormous amount of media attention, gathered endorsements from scientists, sport nutrition experts and chefs, as well as public role models and sports teams. All of which resulted in a successful product launch.

Sportsgrain added to its already powerful sporting credentials, becoming a supplier to the Dutch Winter Olympic Team in Sochi and to the Dutch Football team at the FIFA world cup in Brazil.


The brand continues to go from strength to strength.



>    Brand design

>    Positioning

>    Packaging, POS

>    Sales development

>    Webshop, online, social

>    Portfolio development

>    Multiple campaigns


Creation of distinct brand name and visual identity.

Marketing materials including website, shop, display advertising and packaging.

Identified audience, created media story leading to coverage and free publicity.

Recruited network of influencers including top sports, Olympic and national football teams.  |  T +32 (0)3 232 12 36

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