BSA Fair Play

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BSA | The Software Alliance is the leading advocate for the global software industry, representing the industry’s interests with governments and in the international marketplace. Its members are among the world’s largest and most innovative companies, whose software helps power the economy and improve every aspect of modern life.

BSA is active in over 60 countries, promoting the value of software and defending its members’ intellectual property. More information about BSA can be found here. NTCP8 has launched BSA campaigns in 9 countries.


Every year we develop a new overall BSA campaign theme. Previous campaigns were ‘Sorry vs Serious’, and ‘Fact or Fiction’.

In every market NTCP8 works in with BSA, we deploy a custom-built data driven marketing backbone platform. This allows for all in and outbound activities to be used to provide insights for future campaign activities.


Collected data, market research and understanding of local market dynamics has led us to develop a wide variety of information, tools and formats for companies to engage with BSA. We have been awarded 'best campaign' by BSA many times.

We’ve used many different formats, including: multiple e-books, communication platforms, assessments and interactive webinars.

A new campaign theme is introduced each year. This case study details the 2014 FAIR PLAY campaign, which was exectuted by NTCP8 in The Netherlands, Belgium/Luxembourg, United Kingdom, France and Turkey.

NTCP8 is a smart, effective marketing agency. We've tackled complex marketing challenges for leading international brands and have been doing so for years.
Marnixstraat 32
2060 Antwerp, Belgium

De Campus Almerk
Laagt 16
4286 LV Almkerk, The Netherlands
+32 32 32 12 36