Software licenses might not be as simple or clear as we would all like them to be.
But companies shouldn’t use this complexity as a smokescreen to hide behind.
We were asked to point out to business end users that 'being crafty' and evading your obligations
could cost you more in the end: penny wise, pound foolish.
Similarly, we wanted retailers to give proper advice and to go for a long-term relationship, not just a quick sale.
Boomerangs have a distinct trait. When thrown properly, they come back to you. Just like a business decision really. When you choose wisely, you’ll reap the rewards in the future. When you choose poorly, you could end up paying for it in the future.
Using this analogy - we built a campaign with catchy and educational elements - to target resellers and clients.
It worked so well that it was relaunched five times in two countries.